Sunday Are Biography tells the story of one of Nigeria’s most respected entertainment executives and talent managers. Sunday Are is the CEO of List Entertainment Limited and currently manages international superstar Wizkid. He has been in the Nigerian music industry since 1979. That’s over 45 years of experience. The sunday are biography shows a man who helped build some of Africa’s biggest music careers. He worked with Mo’Hits Records. He managed D’banj, Don Jazzy, and Wande Coal. Today, he stands as a key figure in African entertainment.
Sunday Are started his career in 1979 in Surulere, Lagos. He began by setting up stages, sound, and lighting for events. He later became an artist manager. The sunday are biography reveals someone driven by passion rather than money. He has managed both Nigerian and international artists. His client list includes Chris Brown, Drake, Akon, Asa, Lagbaja, and King Sunny Ade. He also manages DJ Spinall and Nollywood actress Patience Uzuokwor (Mama G). His journey from field work to managing Africa’s biggest stars makes the sunday are biography essential reading for anyone interested in the music business.
Early Days
The early days documented in the sunday are biography began in 1979. Everything about Sunday Are started from Lagos and Surulere that year. Surulere is one of Lagos State’s most vibrant neighborhoods. It has produced many Nigerian entertainment legends. Sunday Are was no exception. He entered the industry during a difficult time in his life. He had just lost his father. He had no family around for support.
Despite these challenges, Sunday Are found his purpose in music. He knew a group and somebody who did music. He approached them about joining. They accepted him. His motivation was not money. He joined because he loved music. In his own words from a 2013 interview, when he joined the industry in 1979, he didn’t think about making money. His love for music was the driving force. This passion would define his entire career.
Sunday Are started with field work. His core job was setting up stages, sound, and lighting. This technical foundation proved invaluable. He learned every aspect of event production. He understood what artists needed to perform well. He knew how to create the right atmosphere for shows. This hands-on experience gave him advantages when he later became a manager. He could solve problems other managers couldn’t. He knew the technical side of entertainment. His family house remained in Surulere throughout these years. His office was also in Surulere. The area became his base of operations for decades.
Real Name
His name is Sunday Are. This is the name he has used throughout his career. Unlike many in entertainment who adopt stage names, Sunday Are kept his birth name. The sunday are biography does not reveal additional middle names or full name details. Public sources do not provide this information. He is simply known as Sunday Are. The name has become respected across the African entertainment industry. When artists hear “Sunday Are,” they know they’re dealing with someone experienced and professional.
State of Origin
Information about Sunday Are’s specific state of origin is not available in public sources. However, Lagos has been central to his identity and career. His family house is in Surulere, Lagos. His office has been in Surulere for decades. In a 2021 interview with The Native magazine, he stated that everything about him started from Lagos and Surulere in 1979. He emphasized that Made In Lagos means a lot to him. His entire entertainment career has roots in that area. Whether Lagos is his state of origin or adopted home, it clearly defines who he is professionally.
Nationality
Sunday Are is Nigerian. He has spent his entire career building the Nigerian entertainment industry. He has worked with Nigerian artists for over four decades. He has also brought international acts to Nigeria. The sunday are biography shows someone deeply committed to African music. He has expressed pride in how African artists are making the continent proud globally. In his 2021 interview, he mentioned traveling across Africa and seeing Wizkid’s impact. He spoke about fans wearing Starboy merchandise even if they don’t know Wizkid personally. He celebrated how Davido, Burna Boy, and Diamond Platnumz are representing Africa well. His Nigerian identity shapes his vision for African entertainment.
Age
Sunday Are’s exact age and date of birth are not publicly available. However, we can estimate based on his career timeline. He started in the entertainment industry in 1979. That was 47 years ago as of 2026. If he started working at age 18-20, he would be in his mid-to-late 60s now. If he started younger at 15-16, he could be in his early 60s. Either way, the sunday are biography shows someone with nearly five decades of experience. His longevity in the industry is remarkable. Many managers come and go. Sunday Are has remained relevant across multiple generations of Nigerian music.
Family
The sunday are biography reveals limited information about his family. What we know comes from his own interviews. He lost his father early in life. This happened before or around 1979 when he started his career. In a 2011 interview, he mentioned that when he joined the industry in 1979, he had just lost his dad. He had no family around. This difficult period pushed him toward music as both career and comfort.
His family house is located in Surulere, Lagos. He has maintained this connection to Surulere throughout his life. Details about his mother are not available in public sources. Information about siblings is also not disclosed. He keeps his personal life private. This privacy extends to details about his wife and children. The sunday are biography focuses on his professional achievements rather than personal relationships. This appears to be intentional. He lets his work speak for itself.
Career
The career section of the sunday are biography spans over 45 years. Sunday Are started in 1979 with technical work. He set up stages, sound, and lighting for events. This was his core work for many years. He eventually transitioned to artist management. This transition changed Nigerian entertainment. His first major success came with Mo’Hits Records. This era defined his reputation as a top-tier manager.
In late 2004, Sunday Are met D’banj and Don Jazzy. The meeting happened at a Nigerian Brewery event in Surulere. Sunday Are was anchoring the event. D’banj came with Ruggedman. D’banj had just released his single “Tongolo.” He performed that day. Sunday Are was impressed. After the show, D’banj and Don Jazzy visited his Surulere office. They wanted to work with him. Sunday Are saw their potential. He also saw their drive and work ethic.
However, Sunday Are didn’t immediately agree. He took his time. He wanted to be sure. In 2005, during a trip to Abuja, he told D’banj how they could work together. He spelled out his expectations. D’banj was calm and agreed to everything. Their working relationship officially began. Sunday Are didn’t charge them initially. He set up D’banj’s live band for free. He did it because he loved D’banj’s musical style. Money came later when they started succeeding.
Mo’Hits Records became one of Africa’s biggest labels. Sunday Are managed the entire collective. This included D’banj, Don Jazzy, Wande Coal, Dr Sid, D’Prince, and K-Switch. He also discovered Wande Coal. The discovery happened backstage at one of his events. Don Jazzy met Wande and four others doing rehearsals. Don Jazzy was impressed. He gave Wande his card. Wande eventually joined Mo’Hits. Sunday Are trained and assessed him.
The Mo’Hits era lasted until 2012. The label broke up that year. However, Sunday Are had already stopped working with D’banj before the breakup. In a 2013 interview with Encomium Weekly, he revealed what happened. Two weeks before Mo’Hits announced their split, something occurred between him and D’banj. It happened during a show in Asaba. Sunday Are decided that night to stop working with D’banj. He didn’t share specific details. He said it was best known to them. He emphasized he still loved and respected D’banj. But professionally, they needed to part ways.
After leaving D’banj, Sunday Are continued working with other Mo’Hits artists. He didn’t know they were planning to break up. When the split happened, he went back to his drawing board. He planned his next moves. He still connected clients with the right people for bookings. He helped arrange shows for D’banj, Wande Coal, and even Tiwa Savage. His network remained strong despite the changes.
Sunday Are’s career expanded beyond Mo’Hits. He managed Omawumi under his label. He took Obesere to Sony Music for his first album “Asakasa.” The album sold massively. He worked with Samini from Ghana. Samini won Best Performance of the Year at the MAMA Awards, beating D’banj and 2Face. He also manages Nollywood veteran Patience Uzuokwor (Mama G) and DJ Spinall. His versatility spans music and film.
International artists have also worked with Sunday Are. His list includes Chris Brown, Drake, and Akon. He has collaborated with Asa, Lagbaja, King Sunny Ade, and 2Face Idibia. Each artist added to his reputation. The sunday are biography shows someone comfortable managing different genres and artist types. He understands jazz, Afrobeat, hip-hop, and contemporary pop. This range makes him valuable.
In 2015, Sunday Are was officially announced as Wizkid’s African manager. Wizkid posted the announcement on Instagram. However, they had been working together informally for about a year before that. In a 2021 interview with The Native, Sunday Are explained their history. Wizkid used to hang around with Wande Coal when Sunday Are managed Mo’Hits. They had known each other for years. When Wizkid needed management, the relationship was natural.
As of the 2021 interview, Sunday Are had been officially managing Wizkid for 6-7 years. He described the experience as unique. Managing Wizkid alone is like managing ten other A-list artists. The workload is massive. The expectations are high. Wizkid carries a huge load as a young talented artist. Sunday Are travels across Africa and sees Wizkid’s impact everywhere. Fans wear Starboy merchandise. Young people want to be stars. They connect with the Starboy brand. Sunday Are expressed happiness for Wizkid and African music’s global growth.
Sunday Are is CEO of List Entertainment Limited. The company is based in Lagos, Nigeria. It handles promotional work and artist management. List Entertainment has been behind many major shows in Nigeria and across Africa. The company represents Sunday Are’s business approach. He values discipline, hard work, and trust. He won’t work with lazy artists. He looks for people willing to put in effort. His management style is clear and direct. He spells out expectations from the beginning. This clarity prevents misunderstandings later.
Net Worth
Sunday Are’s exact net worth is not publicly available. He has not disclosed his financial details in interviews. However, we can make reasonable estimates based on his career. He has managed top-tier artists for over 40 years. He has worked with international stars like Chris Brown and Drake. He manages Wizkid, one of Africa’s highest-earning artists. He runs List Entertainment Limited. The company handles major shows and events across Africa.
Talent managers typically earn 10-20% of their artists’ income. Wizkid alone generates millions of dollars annually from tours, streaming, and endorsements. Sunday Are’s percentage from Wizkid’s earnings would be substantial. Add his other clients like DJ Spinall and historical earnings from Mo’Hits era. His accumulated wealth is likely significant. Industry observers estimate successful Nigerian talent managers can earn millions of dollars over their careers. The sunday are biography suggests he falls into this category.
FAQs About Sunday Are Biography
- Who is Sunday Are?
Sunday Are is a Nigerian entertainment executive and talent manager. He is the CEO of List Entertainment Limited. He currently manages international superstar Wizkid. He has been in the industry since 1979.
- When did Sunday Are start his career?
Sunday Are started his career in 1979 in Surulere, Lagos. He began with technical work, setting up stages, sound, and lighting. He later transitioned to artist management.
- What artists has Sunday Are managed?
Sunday Are has managed D’banj, Don Jazzy, Wande Coal, Dr Sid, D’Prince, K-Switch, Omawumi, DJ Spinall, and Patience Uzuokwor (Mama G). He has also worked with international artists like Chris Brown, Drake, Akon, Asa, Lagbaja, King Sunny Ade, and 2Face Idibia. He currently manages Wizkid.
- When did Sunday Are start managing Wizkid?
Sunday Are was officially announced as Wizkid’s African manager in 2015. However, they had been working together informally for about a year before that. As of 2021, he had been managing Wizkid for 6-7 years.
- What is List Entertainment Limited?
List Entertainment Limited is Sunday Are’s promotional and management company based in Lagos, Nigeria. It has been behind many major shows and artists in Nigeria and across Africa.
- How did Sunday Are meet D’banj and Don Jazzy?
Sunday Are met D’banj and Don Jazzy in late 2004 at a Nigerian Brewery event in Surulere. D’banj performed his single “Tongolo.” After the show, they visited Sunday Are’s office in Surulere and expressed interest in working with him. They officially started working together in 2005.
- Why did Sunday Are stop working with D’banj?
Sunday Are stopped working with D’banj before the Mo’Hits breakup in 2012. Something happened between them during a show in Asaba. Sunday Are decided that night to end their professional relationship. He didn’t share specific details but said he still loved and respected D’banj.
- How old is Sunday Are?
Sunday Are’s exact age is not publicly available. He started his career in 1979, which was 47 years ago. Based on this timeline, he is likely in his 60s or early 70s as of 2026.
- What is Sunday Are’s management philosophy?
Sunday Are’s management philosophy is based on passion rather than money. He looks for hard work and trust in artists. He values discipline and clearly spells out expectations from the beginning. He won’t work with lazy artists and believes love for the artist is necessary to achieve success together.
- What is Sunday Are’s net worth?
Sunday Are’s exact net worth is not publicly disclosed. However, given his 45+ year career managing top-tier artists including Wizkid, and his role as CEO of List Entertainment Limited, industry observers estimate he has accumulated substantial wealth over his career.
Conclusion
The sunday are biography reveals a remarkable journey spanning over 45 years in Nigerian entertainment. From his humble beginnings in 1979 setting up stages in Surulere to managing one of Africa’s biggest superstars, Sunday Are has built an impressive legacy. His story shows the power of passion over profit. When he started, he had just lost his father. He had no family support. But his love for music kept him going. This passion became the foundation of his success.
Sunday Are helped shape the careers of Mo’Hits Records artists. He set up D’banj’s live band without payment. He discovered Wande Coal. He managed the entire collective through their peak years. Even after parting with D’banj, he maintained his professional standards. He continued building new talent. He worked with international stars. He eventually became Wizkid’s manager. Each phase showed his adaptability and expertise. The sunday are biography demonstrates that true talent management requires more than business skills. It requires love for the art, understanding of artists, and unwavering commitment to excellence. Sunday Are embodies these qualities, making him a true legend in African entertainment.